Smart Eye teams up with psychology software tools to provide new eye tracking solution to improve research speed and accuracy

PITTSBURGH & GOTHENBURG, Sweden–(BUSINESS WIRE)–Today, Smart Eye, the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments, and provider of neuroscience research products and services Psychology Software Tools, announced a new solution that provides direct communication between their systems in real time with millisecond-accurate markers.

E-Prime from Psychology Software Tools is user-friendly stimulus presentation software that helps its customers increase their productivity, efficiency and confidence in meeting the challenges they face in research, evaluation and education on the human behavior. E-Prime integrates behavioral experiments with eye tracking, EEG, fMRI and physiological tools.

Knowing where and when a participant is looking can be important for the analysis of psychological research data. For example, experiments that include eye tracking confirm participants’ attention to presented information. Through this partnership, behavioral data collected from Psychology Software Tools’ E-Prime software is combined with gaze data from the non-invasive Smart Eye Aurora eye tracker. The Chronos hardware device, also provided by Psychology Software Tools, embeds digital markers into the gaze coordinate data stream, giving the researcher timestamps to analyze the participant’s reaction time to on-screen stimuli (e.g., text or pictures). The Chronos setup gives researchers additional capabilities to collect responses, record vocalizations, play audio, and integrate other devices, all with millisecond precision.

This collaboration combines 35 years of research software experience from Psychology Software Tools with more than 20 years of eye-tracking technology expertise from Smart Eye, and builds on a recent release of the Smart Eye product, including the Aurora 250 and the expansion box. Aurora 250 is an exciting enhancement to the Aurora product line, including an increased frame rate, which allows research groups to study eye movements in greater depth and detect start and end point more accurately fixations and jerks. The expansion box’s capability also allows researchers to precisely synchronize Aurora’s eye tracking data with other sensors such as EEG. Accuracy of timing is essential in the field of research, as the technology must follow the rapid brain processes of participants responding to stimuli.

Anthony Zuccolotto, President and CEO of Psychology Software Tools, said, “We are excited to continue our partnership with Smart Eye with a renewed focus on integrating E-Prime 3.0 with the Aurora 250Hz eye tracker. Over the past 12 years of our partnership, the Smart Eye team has proven its commitment to serving the research market with continuous investment and development of new solutions. Smart Eye has responded to the needs of the field by updating its non-invasive Aurora eye-tracking system to achieve faster speeds, resulting in higher precision data required by advanced experiment designs. We strive to continue to provide integrations with the tools our customers need to expand their research using E-Prime and succeed in their endeavors.

Solmaz Shahmehr, Vice President and Head of Research Instruments at Smart Eye, said, “We are very pleased to not only continue our long-standing collaboration with Psychology Software Tools, but also to further develop solutions that meet the needs of researchers as they navigate the difficult work of understanding the human mind. Together, we aligned with what this research community demanded to provide a faster, more accurate technical solution that deepens their knowledge of human behavior. This resonates with Smart Eye’s core mission of bridging the gap between man and machine, and today marks an important milestone on the path to achieving our goal.

Psychology Software Tools will demo this solution at the Cognitive Neuroscience Society conference on April 23, 2022. If you would like to see a demonstration at the show, please contact Psychology Software Tools, Inc. to schedule time, or contact Smart Eye for more information.

About Psychology Software Tools, Inc.

Psychology Software Tools, Inc. was founded in 1987 with the goal of providing customers with products and services that increase their productivity, efficiency, and confidence in meeting the challenges they face in research, assessment, and research. education on human behavior. Psychology Software Tools, Inc. developed E-Prime, a user-friendly stimulus presentation software, to achieve this goal. E-Prime integrates behavioral experiments with eye tracking, EEG, fMRI and physiological tools. Among many applications, Psychology Software Tools, Inc.’s Chronos device serves as a millisecond-accurate marker delivery system to external devices, including Smart Eye Aurora. For more information, visit

About the intelligent eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. Bridging the gap between humans and machines for a safe and sustainable future. Smart Eye was founded in 1999, is listed on the stock exchange and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Japan, Singapore and China. Through our research instruments, Smart Eye offers the world’s most advanced eye tracking systems for analyzing human behavior. Delivering unparalleled performance in complex environments, our carefully designed instruments enable unparalleled insights into human behavior and human-computer interaction in automotive, aviation, assistive technology, media and marketing, behavioral sciences and many other fields. Today, our technology is used by NASA, Airbus, Boeing, Toyota, Daimler, Audi, GM, Harvard University and hundreds of research organizations and universities around the world. For more information, visit

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